Meet The Team Behind Your Merch
Welcome to The Colour Cartel, your Melbourne-based partner for custom printing, embroidery and branded merchandise.
We create custom apparel, workwear, promotional products and signage for businesses, brands, events and individuals. From screen printing and digital printing to custom embroidery, we offer a range of ways to get your logo, artwork or idea onto the products you need.
But great merch is only part of the job. We focus just as much on making the process easy, with helpful advice, clear communication and a straightforward ordering experience from your first enquiry through to your finished order.
Whether you need branded uniforms, custom printed t-shirts, embroidered workwear or promotional merchandise, our team is here to help you find the right products and print method for your project.
Great gear, made easy.
Custom Printing, Embroidery & More
When it comes to custom apparel, there’s no one-size-fits-all approach. The right print method depends on your artwork, garments, quantities and the finish you’re after.
Our core printing services cover the three methods we use every day: screen printing, DTF printing and embroidery. We also offer apparel and workwear, promotional products, signage and design support to take your project beyond the print itself.
Screen Printing
A go-to for bold, durable prints and larger runs. Screen printing works particularly well for tees, hoodies, uniforms and merch where you want your design to make an impact.
Digital Printing
Full-colour artwork, detailed graphics, gradients and smaller runs are where DTF comes into its own. It gives you plenty of flexibility across a wide range of garments and designs.
Embroidery
From caps and polos to jackets and workwear, embroidery adds texture and dimension to your branding. Particularly good for logos that need to hold up to plenty of wear.
Our New Home For Production
In 2026, we moved into a much bigger space, giving us room to expand our production setup and bring more of the process under one roof.
The new workshop is home to a growing lineup of commercial printing, embroidery and finishing equipment, giving our team more capacity and more ways to get your orders from artwork to finished product.
Inside The Colour Cartel
From screen printing and DTF to embroidery and finishing, our workshop is packed with the equipment that keeps things moving. Here’s a look at some of the machines doing the heavy lifting behind the scenes.
ROQ Next P16 XL
Our main automatic screen printing press, built for high-volume production and larger print runs.
ROQ EP10
Another automatic press in the lineup, giving our screen printing team additional production capacity across different jobs.
MNR I-image
Used to create the screens for screen printing, helping take the artwork from digital file to production-ready screen.
6-Station Heat Press
Once the transfers are printed, our six-station heat press helps keep production moving when we're working through larger DTF orders.
Melco Embroidery Machines
We have multiple Melco embroidery machines in the workshop, allowing us to handle everything from branded caps and polos through to larger embroidered workwear orders.
Thermotron Folding Line
The job doesn't stop when the printing does. Our Thermotron helps automate the folding and bagging process, making it much easier to get larger orders sorted, packed and ready to go.
The People Behind The Print
There’s a lot that goes into getting an order from an idea to a box ready to leave the workshop. Our team covers everything from client support and artwork through to production, quality checks and getting your order out the door.
Whether you’re placing your first order or you’ve been working with us for years, you’ll deal with real people who know what’s happening on the other side of the screen.
Daniel Rim
Director
Chloe Fitzgerald
Sales Representative
Bernie Giordano
Design and Proofing
Nikita Smith
Admin and Sales
Jon Piscitelli
Screen Print Team Leader
Ben Sergi
Digital Print Team Leader
Daniel Cobbett
Screen Printer
Otis Rim
HR Representative
Good Gear Starts With Good Blanks
The print is only part of the equation. We work with a wide range of trusted apparel and workwear brands, giving you plenty of options when it comes to fit, fabric, colour, quality and budget.
From everyday tees and hoodies to workwear, headwear and everything in between, we’ll help you find the right product before it gets printed, embroidered or packed.
Some of the brands we work with include AS Colour, JB’s Wear, Biz Collection, Bisley, Hard Yakka, Gildan, Nike, Syzmik and Aussie Pacific.
Looking for something specific? Tell us what you’re after and we’ll help you find it.
We Make It Easy
There’s a lot to figure out when you’re ordering custom merch. What should you print on? Which decoration method will work best? How many do you need? Will your artwork actually work on the garment you’ve picked?
That’s where our team comes in.
We’ll help you work through the options, make recommendations based on your project and keep you across what’s happening at each stage. From choosing the right products and preparing artwork to production and getting your order packed and ready to go, we keep the process simple.
You bring the idea. We’ll help figure out the rest.